The aim of the project was defined as transforming the ongoing history, archaeology, and art seminars of the Cultural Awareness Foundation into a digital marketplace format, in order to reach a wider audience and generate sustainable income.
During the six-month project implementation period, the archived seminar recordings were edited and made available for paid access, technical equipment was upgraded to improve video and audio quality, and digital marketing efforts were made to enhance the user experience.
With these changes, the long-term goals include increasing viewer satisfaction with the seminars, achieving a 30% annual revenue increase from seminar sales, and using the generated income to provide educational support to children through the Cultural Ants Project